Welcome to Social Media Seminars.
We run seminars and workshops to help New Zealanders understand social media better. We’ve got seminars lined up ready to show businesses how to use social media the best they can to reach their existing and potential clients.
We also have seminars for parents that are wondering about social media for them and/or their kids. Bullying is a huge issue online, so we’ll be helping educate parents about the risks and giving them some tools and advice to understand what’s happening online.
WEDNESDAY MAY 29TH, HAMILTON
Content marketing IS marketing and the way in which information is shared has become the secret to engaging your target audience as well as with your existing customers.
In its simplest form, content marketing is ‘sharing information’. This may not seem like a compelling marketing issue but as buying behaviour alters among B2B buyers it’s important that your business keeps up by implementing a content marketing strategy. It is well documented that 93% of B2B purchases begin with an internet search (according to research by Marketo).What is often overlooked is that buyers are not always searching for products but for a solution. They want answers to their questions and at that stage they don’t need product sales, they need expertise, which is what content marketing is all about.Details Here!
WEDNESDAY JUNE 12TH, HAMILTON
LinkedIn is a powerful tool for business-to-business networking and marketing. In this seminar we will help make you stand out on LinkedIn and show you how you can use LinkedIn to get in front of your customers.
This seminar is for people who already have a profile, but want to take it to the next level.
We will cover:
- Thought leadership
- How to write effective posts
- Using groups to grow your contacts
- The power of endorsements and recommendations
- Adding video to your personal profile
- Email marketing within LinkedIn
- Marketing your products and services within LinkedIn
- Social search optimisation
- Using LinkedIn to build more connections offline
- LinkedIn Advertising